Investigations launched into polling firm at centre of Reform UK allegations
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At a glance
- The British Polling Council and Market Research Society are investigating polling firm JL Partners.
- The firm, run by former Conservative aides, allegedly failed to disclose that three polls were commissioned by Reform UK.
- The allegations have emerged alongside claims that Reform UK breached electoral law.
Two industry bodies are investigating the polling firm at the centre of allegations involving Reform UK. The British Polling Council and the Market Research Society have both announced inquiries into JL Partners.
JL Partners, which is run by former Conservative aides, stands accused of breaking transparency rules. The allegations concern three separate polls that the firm allegedly failed to identify as having been commissioned by Reform UK.
The inquiries add to scrutiny surrounding Reform UK and claims that the party breached electoral law. The firmโs role in the polling has placed its disclosure practices at the centre of the dispute.
Originally published by The Guardian. Summarized and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.