Investing in Israel's educators is investing in its future, says Ashmoret CEO

Investing in Israel's educators is akin to investing in the nation's future, according to Ari Steinberg, CEO of Ashmoret, Israel's largest credit card company for educators and members of the Israel Teachers Union.

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I believe that when we invest in education professionals, we are investing in the State of Israel and in our children. When a teacher is doing well, the class does well.

Steinberg emphasizes that teachers are fundamental to Israel's development across business, economic, and social sectors. "When a teacher is doing well, the class does well," he stated, highlighting their pivotal role. Ashmoret aims to support these foundational figures through a range of benefits for its 300,000 cardholders, which include teachers, principals, and education students.

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Ultimately, they are responsible for all of Israel’s development, its business, economic, and social development. They are the foundation that makes all of this possible, and we must invest in that foundation.

These benefits encompass significant discounts on travel, entertainment, dining, and shopping at various retailers. Additionally, Ashmoret offers preferential insurance rates, favorable loan terms from partner banks, and access to professional-development funds and legal assistance. Steinberg noted that Ashmoret's annual credit card revenues of NIS 14 billion are strategically utilized to enhance teachers' well-being.

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We leverage our collective purchasing power and channel it into programs that support teachers’ well-being.

Ashmoret has also launched "Ashmoret School," an online platform designed for elementary and middle schools. This initiative allows schools to purchase supplies, from office materials to technology, at substantial savings. Steinberg explained that the savings generated are channeled back into programs that support teachers, such as activities for teacher lounges and professional development, creating a "win-win" scenario where schools save money and teachers benefit directly.

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Most of the benefit Ashmoret receives from those savings goes back into activities for teachers and teachers’ lounges. When you provide activities for a school and its teaching staff, from our perspective, that serves the goal of offering teachers meaningful personal benefits. It is a complete win-win: the school pays less for the equipment it purchases, thanks to our substantial purchasing power and pooled resources. We then return money to the school for teachers’ lounge activities, teaching teams, personal development, and similar purposes. That is the goal of the initiative.