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iPhone 18 Pro price hike may be smaller than expected, says JPMorgan

From Liberty Times · () Chinese

Translated from Chinese, summarized and contextualized by DistantNews.

At a glance

News Named sources Context piece
  • JPMorgan Chase predicts a smaller price increase for the iPhone 18 Pro series than widely expected.
  • While Apple CEO Tim Cook acknowledged rising memory costs necessitate price hikes, the report suggests a $50-$100 increase.
  • This forecast offers potential relief to consumers anticipating a significant jump in the new iPhone's price.

Apple's upcoming iPhone 18 Pro series may see a more modest price increase than feared, according to a new analysis from JPMorgan Chase. While Apple CEO Tim Cook has indicated that rising memory costs make price hikes unavoidable, the investment bank's report suggests the increase could be limited to $50-$100.

This forecast contrasts sharply with earlier predictions from The Wall Street Journal, which anticipated a $200-$300 jump, potentially pushing the starting price to $1,299 or $1,399. Such a significant increase would have marked the largest price hike in iPhone history.

JPMorgan Chase's more optimistic outlook offers a potential silver lining for consumers. The report suggests Apple might be employing a strategic communication approach, with Cook's earlier warnings preparing the market for a larger increase. If the actual price hike is smaller, consumers may find it more palatable.

DistantNews Editorial

Originally published by Liberty Times in Chinese. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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