iPhone prices may rise as costs become unsustainable

Apple may be on the verge of increasing iPhone prices, a move suggested as an unavoidable necessity due to escalating costs. The current market situation has been described by CEO Tim Cook as comparable to severe, century-old floods, indicating significant and potentially long-lasting challenges.

While the article does not provide specific figures or a timeline for potential price adjustments, the implication is that current pricing models are no longer sustainable. This suggests that Apple is facing considerable pressure from production, supply chain, or component costs that are impacting its profit margins.

The comparison to historical floods by Cook underscores the gravity of the situation, hinting at a disruptive event that requires drastic measures. This could signal a shift in Apple's long-standing strategy of maintaining relatively stable pricing for its flagship products, potentially impacting consumer affordability and market demand.

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The situation resembles century-old floods.