Is NZ Tour of South Africa a New Chapter for Rugby Union?

South Africa and New Zealand are poised to reignite one of rugby union's most storied rivalries with a multi-week Test series, a phenomenon increasingly rare in the sport's packed calendar. This tour, which replaces the annual Rugby Championship for these southern hemisphere powerhouses, underscores the significance of the "Greatest Rivalry" between the Springboks and the All Blacks.

The series is not just about bragging rights; it's a strategic move to address the economic pressures facing professional rugby. Reports suggest both nations aim to create a product that financially rivals the lucrative British and Irish Lions tours, expecting substantial profits. This venture comes as the Super Rugby Pacific model, which includes teams from New Zealand, Australia, and Fiji after South Africa's move to the United Rugby Championship, is reportedly "under strain economically, commercially, and in delivering on its high performance purpose."

Financial struggles are evident, with New Zealand provinces cumulatively unprofitable over the past six years, and some clubs posting significant losses. The exodus of star players like Richie Mo'unga, Jordie Barrett, and Rieko Ioane to lucrative overseas deals further highlights the economic challenges. The tour, scheduled to be staged every four years, with New Zealand hosting South Africa in 2030, is seen as a crucial step to bolster the financial health of the sport.

The first Test is scheduled for Saturday, with New Zealand coach Dave Rennie, in only his third Test in charge, leading his team into the opening match of the three-Test series. An additional fourth game, outside the official series, will be played in Baltimore, marking the first-ever Test between these two rivals on American soil. This expansion into new markets is another facet of the tour's ambition to enhance rugby union's global appeal and financial viability.