IS THE ERA OF POS OPERATOR COMING TO AN END?
Summarized and contextualized by DistantNews.
At a glance
- Point-of-Sale (POS) operators in Nigeria, once a lucrative venture, now face intense competition and shrinking margins, with many earning below minimum wage.
- Operators are struggling with sourcing cash amidst inflation and scarcity, network downtimes, rising fraud, and new regulations from the Central Bank of Nigeria.
- Technological shifts, like SoftPOS and NFC, are making traditional POS terminals obsolete, enabling merchants to use smartphones for payment collection and further disrupting the market.
The once-thriving business of Point-of-Sale (POS) operators in Nigeria is facing an existential crisis. These operators, who became the financial capillaries of the cash-dependent economy by providing essential services when bank branches and ATMs faltered, are now navigating a 'perfect storm' of challenges.
What began as a lucrative 'blue-ocean' opportunity has devolved into a hyper-competitive market with over 1.5 million agents nationwide. Intense clustering of operators in urban areas leads to thin margins, with many now earning less than the minimum wage. Sourcing naira notes amid inflation and cash scarcity causes severe 'float fatigue,' often necessitating long hours in bank queues or paying premiums. Network issues, rising fraud, and the Central Bank of Nigeria's (CBN) new regulations, including a strict single-principal exclusivity rule, further complicate operations.
The CBN's directive requires agents to affiliate with a single licensed provider, register with the Corporate Affairs Commission, and operate from fixed locations. This eliminates the historical flexibility of juggling multiple terminals, meaning downtime with one provider halts business entirely.
Adding to the pressure is an invisible technological shift. Traditional POS terminals are becoming obsolete with the rise of SoftPOS and near-field communication (NFC) technology. These innovations allow mid-range Android smartphones to function as payment collection points, eliminating the need for hardware leases. Merchants can now accept payments via card taps or phone-to-phone interactions instantly, shrinking the customer base for traditional cash-out services.
Originally published by ThisDay. Summarized and contextualized by our editorial team with added local perspective. Read our editorial standards.