IShowSpeed performs 'Champions' at FIFA World Cup 2026 final closing ceremony

YouTube personality IShowSpeed achieved a significant milestone by performing his hit World Cup song, "Champions," during the closing ceremony of the FIFA World Cup 2026 final. He entertained over 82,000 fans at New York New Jersey Stadium before the match between Spain and Argentina. This appearance marked history as Speed became the first content creator to perform live at a FIFA World Cup final ceremony, highlighting the increasing influence of online creators on major global events. His song "World Cup (Champions)," released on June 1, quickly gained popularity, amassing over 90 million YouTube views in its first month and becoming a recognized track for the tournament. FIFA reportedly secured the rights to use the viral anthem. With over 50 million YouTube subscribers and billions of video views, IShowSpeed has built a substantial global following, often attending major football events due to his passion for the sport and Cristiano Ronaldo. His performances at events like the Ballon d'Or and UEFA Champions League finals have gone viral, showcasing his energetic and entertaining character. By performing at the World Cup final, IShowSpeed demonstrated the growing prominence of digital content creators on the world stage.