Israel is losing the information war, World Jewish Congress president says

World Jewish Congress President Ronald S. Lauder declared that Israel is losing the critical public relations battle in the current media-driven political landscape. Speaking at The Jerusalem Post Conference in New York, Lauder asserted that Israel's military strength is not matched by its public relations capabilities, leading to a decline in sympathy.

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If you read the mainstream press, you must wonder how the only Jewish state has become the most hated nation on earth. That's because every single day we are bombarded with lies, gross distortions, and outright malice. Sympathy for Israel is at an all-time low.

Lauder pointed to numerous instances of false reporting, including claims about Israel bombing a hospital in Gaza and fabricated UN reports about child deaths. He argued that these malicious smears spread rapidly worldwide due to accessible technology. "As good as Israel is militarily, that's how bad it is on PR, and it's losing the information war in the age of media-driven politics," he stated.

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As good as Israel is militarily, that's how bad it is on PR, and it's losing the information war in the age of media-driven politics.

To combat this, Lauder proposed the creation of a dedicated government agency led by a PR and news expert. He stressed that Israel must respond to lies with a furious, round-the-clock counterattack. He also called for a partnership between Israel and Diaspora Jews in this fight, emphasizing that their collective voice must be heard to counter the age-old hatreds that seek to define them negatively.

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When Israel is hit with lies, Israel should hit back twice as hard. Its response should be furious. It should counterattack every single hour of every single day.