Israeli AI security firm Alice raises $140 million in financing round

Israeli AI trust, safety, and security company Alice has secured $140 million in a new financing round, boosting its total funding to $280 million. The round was led by Apax Digital and included participation from existing and new investors like Samsung, SentinelOne, and Highland Europe.

The company's annual recurring revenue is nearing $100 million, and the latest funding values Alice at $800 million. Founded in 2018 as ActiveFence, the company initially developed systems to detect violent content, fraud, and disinformation on social networks and internet platforms.

With the rise of generative AI, Alice pivoted to protecting AI models and systems. "AI builders should be able to trust their models to do exactly what they were built to do," said CEO Noam Schwartz. "The only way to earn that trust is to stress test models and agents every day and guard them with defenses built from real attacks."

Alice's expertise, honed by monitoring hostile actors' methods, is now applied to safeguarding AI systems. The company's "Rabbit Hole" database tracks real-world attack patterns, enabling researchers to test AI systems against observed online threats and identify new variations. The company rebranded from ActiveFence to Alice in January to better reflect its expanded business focus.

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AI builders should be able to trust their models to do exactly what they were built to do. The only way to earn that trust is to stress test models and agents every day and guard them with defenses built from real attacks. For years, our teams have been embedded with the world's leading platforms and AI labs, finding failures before deployment. Now we are bringing that capability to every AI lab and enterprise launching AI in production.