Italian motorcycle brand Nero Motori launches in Guatemala

Grupo Unicomer has introduced Nero Motori, an Italian motorcycle brand, to the Guatemalan market, aiming to redefine urban mobility. The brand enters with a lineup of eight distinct motorcycle models, each embodying Italian design and character, tailored to suit the diverse lifestyles of Guatemalan drivers.

Nero Motori promises a blend of style, high quality, and accessibility, positioning itself as a reliable and efficient transportation solution. Thomas Eastman, General Manager of Nero Motori, stated, "We know how important it is to move safely and calmly through the country's streets. That's why Nero Motori is born to be a real ally in the daily lives of Guatemalans, offering a value proposition backed by the historical guarantee and trust of leading distributors like La Curacao and Almacenes Tropigas. We are here to stay and grow with the national market."

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We know how important it is to move safely and calmly through the country's streets. That's why Nero Motori is born to be a real ally in the daily lives of Guatemalans, offering a value proposition backed by the historical guarantee and trust of leading distributors like La Curacao and Almacenes Tropigas. We are here to stay and grow with the national market.

To facilitate market entry, Nero Motori is offering introductory incentives, including special launch prices and flexible credit plans, available at La Curacao and Almacenes Tropigas. Juan Manuel de León, Marketing Manager for Grupo Unicomer of Guatemala, highlighted the expansion of mobility options, stating, "Today we get even closer to our customers' needs and expand mobility options in the country, with this new brand that will surely be accepted for its quality and incomparable performance and will undoubtedly provide an efficient way to travel with certainty and guarantee."

“

Today we get even closer to our customers' needs and expand mobility options in the country, with this new brand that will surely be accepted for its quality and incomparable performance and will undoubtedly provide an efficient way to travel with certainty and guarantee.