itel Targets SMEs, Informal Workers with Long Battery Smartphone

Mobile phone brand itel has introduced its 'Power 80' smartphone in Nigeria, aiming to solve a persistent problem for entrepreneurs and informal sector workers: short battery life. The device is positioned as a practical solution for daily productivity.

Smartphones have become indispensable for millions of Nigerians, especially small business owners, traders, and delivery riders who depend on them for customer communication, digital payments, logistics, and online sales. With Nigeria's internet penetration and mobile commerce growing, extended battery life is seen as a critical business factor for operators needing constant connectivity.

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For many Nigerians, a smartphone has become an essential business tool rather than just a communication device. We designed the Power 80 to help users stay connected throughout the day, reducing interruptions that could affect productivity or business opportunities.

The Power 80 boasts a 7,000mAh battery and a battery health rating of up to six years. Dolapo Olorun-Nimbe, ATL Marketing Manager at itel Nigeria, stated the phone was developed in response to the real-world needs of Nigerians using smartphones for work. "For many Nigerians, a smartphone has become an essential business tool rather than just a communication device," she said. "We designed the Power 80 to help users stay connected throughout the day, reducing interruptions that could affect productivity or business opportunities."

Beyond its battery capacity, the device is built for durability and long-term value, with reliability being a key concern for consumers amid the current economic climate. itel is offering incentives to the first 6,000 buyers, including an O11 smartwatch, a three-year warranty, free screen replacement, six months of MTN data, and subscriptions to MovieBox VIP and Boomplay Premium. Olorun-Nimbe explained these additions aim to enhance the ownership experience and lower the overall cost of using the device, providing customers "more than just a smartphone."

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We want customers to get more than just a smartphone. The launch package is designed to provide added value through connectivity, device protection and complementary digital services.