ITZY's Yuna becomes brand ambassador for Quadthera beauty devices

Quadthera, a brand specializing in ultrasonic home care beauty devices, has selected Yuna, a member of the popular K-pop group ITZY, as its official brand model. This strategic appointment is designed to amplify the brand's slogan, "The First Routine for Your Skin," and forge stronger connections with consumers in their teens and twenties.

The brand highlighted Yuna's vibrant energy and bright appeal, stating that her image perfectly aligns with Quadthera's pursuit of natural and approachable beauty values. To kick off the collaboration, Quadthera plans to release campaign content and photoshoots inspired by Y2K aesthetics, featuring Yuna.

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Yuna is a model who can create high synergy with the brand's direction, not only for her healthy and natural beauty but also as an icon who creates new trends.

A key focus of the campaign will be the introduction of 'Teenz,' a new entry-level beauty device specifically developed for the 1020 demographic. Set to launch in August, 'Teenz' promises a simple 10-minute daily skincare routine, incorporating Quadthera's advanced ultrasonic technology while prioritizing user-friendliness and accessibility in price.

"Yuna is a model who can create high synergy with the brand's direction, not only for her healthy and natural beauty but also as an icon who creates new trends," said a Quadthera representative. "We plan to showcase various activities with Yuna to help everyone experience the start of their skincare journey more easily and enjoyably with 'Teenz,' our entry-level home care beauty device powered by 30 years of ultrasonic technology."

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We plan to showcase various activities with Yuna to help everyone experience the start of their skincare journey more easily and enjoyably with 'Teenz,' our entry-level home care beauty device powered by 30 years of ultrasonic technology.