Iveco Korea hosts customer event in Incheon

Iveco Korea gathered truck drivers and their families for a special customer appreciation event, 'Iveco Day,' held on June 25th at the Sangsang Platform in Incheon. The event provided an opportunity for brand engagement and communication with the local trucking community.

Domenico Colianno, Iveco's Head of Truck Business for Southeast Asia, attended the event, sharing the company's global brand vision and reaffirming its commitment to continued investment in the South Korean market. Attendees had the chance to directly experience Iveco's current domestic product range, which includes the All New S-Way, X-Way, and Daily models. A test drive of the new S-Way allowed participants to evaluate its enhanced driving performance and features like the digital side mirror system, 'Vision Cam.'

The event was officially supported by Hankook Tire and Lotte Fine Chemical. Hankook Tire contributed premium truck tires as prizes, while Lotte Fine Chemical distributed 'Urox,' an exclusive genuine Iveco AdBlue, to the first 100 customers. Iveco Korea is also running a special promotion for its flagship tractor model, the All New S-Way, offering a limited-edition Korean design package and genuine Iveco premium interior storage for customers purchasing the 500hp 6x2 high roof model.

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We are pleased to have had the opportunity to communicate with our customers and their families at Iveco Day.