Jafet Soto defends alcohol advertising in sports: 'It's not the same as selling it'

Herediano president Jafet Soto has defended the presence of alcoholic beverage advertising in sports, arguing it is a necessary measure to generate economic resources for the sector. Soto stated that the purpose of the proposed law is to increase funding for sports, distinguishing between advertising and the direct sale of alcohol.

"It's not the same as selling it," Soto asserted, implying that the visibility of brands through advertising does not equate to direct consumer access to the product. This stance comes as the debate around sports sponsorship by alcohol companies continues, with proponents like Soto highlighting the financial benefits for clubs and athletes.

The Herediano leader emphasized that the initiative aims to create a more robust financial ecosystem for sports, which often struggle with funding. He suggested that such advertising partnerships are crucial for the sustainability and growth of sports organizations.