Jamaican Reggae Artist Ras Zukes Sees Success from Domestic Promotion

Reggae artist Ras Zukes is seeing significant returns from his recent promotional push in Jamaica, reporting increased attention for his debut album, 'Mama Tell Me That,' and his single 'Clarks & Bally.' The two-month campaign, conducted from April to June, has opened new doors internationally, with his management team receiving interest from promoters across Europe, Africa, Japan, and the Caribbean.

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Since I re-established my presence on the Jamaican music scene, my album and Clarks & Bally have been getting a lot more attention. It shows me that promoting reggae and dancehall music from Jamaica can catapult you on a global scale.

"Since I re-established my presence on the Jamaican music scene, my album and Clarks & Bally have been getting a lot more attention. It shows me that promoting reggae and dancehall music from Jamaica can catapult you on a global scale," Ras Zukes stated. His promotional activities included performances and appearances on major Jamaican media platforms like TVJ's Smile Jamaica and IRIE FM, as well as participation in events such as Dancehall Thursdays and the Kingston Night Market.

Upon returning to the United States, Ras Zukes continued his promotional efforts, performing at the Jamaica Independence Celebrations in Hartford, Connecticut. The music video for 'Clarks & Bally,' released on July 23, was filmed in various Jamaican communities, including Flanker and Tivoli Gardens. Ras Zukes intentionally focused on positive imagery, featuring children and highlighting authentic aspects of Jamaican life, deliberately avoiding common stereotypes of violence and alcohol.

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I wanted to show the beauty of the ghettos in Jamaica and the authentic side of Jamaica that the world doesn’t always see.

"I wanted to show the beauty of the ghettos in Jamaica and the authentic side of Jamaica that the world doesn’t always see," he explained. He has also filmed a video for 'Mama Tell Me That,' the title track of his album, which is set for release in early September. The 11-track album, produced by Kenneth Thompson, was released on February 28, 2025, coinciding with his late mother's birthday, whose inspiration was central to the project. Ras Zukes is now seeking appearances at major Jamaican festivals like Rebel Salute and Reggae Sumfest, expressing optimism for the coming months and his desire to reach a wider audience.

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The coming months are looking really great. I just want to keep putting in the work and take the music to a wider audience.