Jamaican sisters win trip to Barbados Crop Over festival via beverage promotion

Sisters Anahi and Ramona Cox are experiencing Barbados' vibrant Crop Over festival thanks to a promotion by Sparkling CranWATA. The prize, a trip for two to the festival, was originally won by their cousin, Demoy Blake, who generously transferred it to her cousins.

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I am extremely grateful for this opportunity and want to thank Demoy again. She understands what this means for me and has given me the chance to enjoy the experience without having to worry.

Anahi and Ramona departed from Norman Manley International Airport in Kingston, Jamaica, on August 1 for a seven-day trip. They planned to participate with Krave the Band and attend the Dutty Mess J’ouvert, immersing themselves in the carnival atmosphere. Their return to Jamaica is scheduled for August 7 via Caribbean Airlines.

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This will be my first real carnival experience, so I am excited to experience Barbados, its culture and the atmosphere surrounding Crop Over.

Blake won the trip through the Sparkling CranWATA “Spark Di Vibes” promotion, which required consumers to purchase six bottles of the beverage for a chance to win. Anahi, an entrepreneur, expressed deep gratitude for the opportunity, noting that it allowed her to enjoy an experience that would have been difficult to afford otherwise. "She understands what this means for me and has given me the chance to enjoy the experience without having to worry," Anahi said of her cousin.

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Crop Over brings together the colour, creativity, music and energy for which the Caribbean is known, and we wanted to give our consumers an opportunity to experience that celebration firsthand.

Ramona, a room attendant, shared her excitement for her first "real carnival experience," looking forward to the culture, atmosphere, and energy of Crop Over. Jusanna Staple, marketing coordinator for the WATA portfolio at Wisynco Group, stated that the promotion aimed to offer consumers a firsthand experience of one of the Caribbean's most celebrated cultural events. "Demoy’s decision to transfer her prize to her cousins made the win even more meaningful," Staple added, expressing delight that the sisters could share this first carnival experience together.

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Demoy’s decision to transfer her prize to her cousins made the win even more meaningful. We are delighted that Anahi and Ramona can now share their first carnival experience as sisters, and we hope their time in Barbados creates memories that remain with them long after they return home.