Japan Town Seeks New Draw After Pandas Depart for China

A year after bidding farewell to its beloved giant pandas, the western Japanese town of Shirahama is embarking on a mission to revitalize its tourism sector. The four female pandas, Rauhin and her offspring, left the Adventure World theme park in Wakayama Prefecture on June 28, 2025, returning to China under a joint breeding research program. Their departure marked Japan's first absence of pandas since 1972, a significant shift after decades of hosting the animals, which are seen as symbols of friendship between Japan and China.

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does not mean China took them away, because it was (agreed) under the joint research programme to enhance the number of pandas.

Adventure World, which combines a zoo and aquarium, is actively working to draw visitors by showcasing footage of the pandas in their new Chinese habitat and offering tours of the enclosures they once occupied. A spokesperson clarified that the pandas' return to China was part of the agreed-upon research program to boost panda populations, not an act of removal. The park is also emphasizing its diverse animal collection, including lions, elephants, tigers, dolphins, and penguins, introducing unique experiences like a "penguin-eye view" and offering closer encounters at its 10 cafes. Additionally, the park is collaborating with local restaurants through coupon initiatives.

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didn’t exist before

While the town experienced an immediate dip in tourist numbers following the pandas' departure, data indicates a rebound, with overall tourist numbers in 2025 increasing by 2.8 percent from the previous year. Shirahama's tourism association highlights the town's strong inherent attractions, particularly its hot springs, which continue to draw repeat visitors, especially families. However, the town faces the ongoing challenge of redefining its appeal beyond the pandas, exploring new ideas like an experimental beachside cafe to capture visitor interest and ensure long-term tourism sustainability.

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While the number of family visitors decreased due to (the departure of) the pandas, many tourists have repeatedly visited the town to enjoy the hot springs.