Jeonju shines at night with new tourism programs

Jeonju, a city renowned for its traditional culture, is embarking on an ambitious initiative to transform itself into a "city that stays overnight" by launching a comprehensive nighttime tourism program. The city will offer 'Yoonseul Market' and 'Moonlight Drink' events every Friday and Saturday along the Jeonjucheon stream and within the historic downtown cultural spaces.

These programs are a key component of Jeonju's strategy after being designated a "Nighttime Tourism City" by the Ministry of Culture, Sports and Tourism. The focus is on creating a sustainable tourism model that integrates the natural beauty of the Jeonjucheon stream with the rich cultural assets of the old city. The events will span approximately 500 meters along the stream, from Namcheon Bridge to the front of the Wampyeon Book Culture Center, and will also take place in the outdoor courtyard of the center and on the Omokgyo bridge.

'Yoonseul Market' is envisioned as a nighttime flea market featuring works by local artists and design products, set against the backdrop of the Jeonjucheon stream. It aims to become a vibrant hub for cultural and artistic consumption. Complementing the market, 'Moonlight Drink' offers a unique alleyway bar experience, blending the night view of the stream with live performances. Visitors and locals can enjoy drinks, snacks, and the evening ambiance, though alcohol consumption will be restricted to the Wampyeon Book Culture Center's outdoor area and the Omokgyo bridge section.

Jeonju anticipates that these new nighttime offerings will not only enhance the city's appeal but also significantly extend tourist stays and invigorate the local economy. Further plans include a "Delicious Jeonju Midnight Theater" starting in June and a "Night Banquet" in September and October. By offering a year-round slate of nighttime content that merges traditional culture with modern sensibilities, Jeonju aims to solidify its position as a premier destination for night tourism.

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Yoonseul Market and Moonlight Drink are representative nighttime tourism programs that combine Jeonju's night view attractions and cultural and artistic resources. We will further enhance the brand value of Jeonju's night tourism through attractive content.