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John Ternus takes over as Apple CEO to lead the AI era

From El Comercio · () Spanish

Translated from Spanish and summarized by DistantNews. Read the original for the full story.

At a glance

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  • John Ternus became Apple’s CEO on Sept. 1, succeeding Tim Cook after nearly 15 years of his leadership.
  • Ternus is expected to accelerate Apple’s generative AI capabilities, preserve profitability and manage trade tensions linked to global tariffs.
  • Tim Cook will remain involved as executive chairman, while Ternus brings 25 years of hardware experience and led Apple’s transition to its own Silicon processors.

John Ternus has taken charge of Apple as the company begins a historic change in its leadership structure and seeks to accelerate its generative artificial intelligence capabilities.

Ternus, 51, spent 25 years at Apple’s Cupertino campus and most recently served as senior vice president of Hardware Engineering. He becomes the company’s fourth CEO, succeeding Tim Cook after almost 15 years.

His new mandate includes advancing generative AI, protecting Apple’s profitability and easing commercial tensions linked to global tariffs. Apple shares fell 1.09% to $316.21 on the trading day before the handover, but they had gained about 18% since Cook’s departure was announced on April 20. The stock was up roughly 37% from a year earlier, when it traded near $231.

Ternus takes over a company valued at between $4 trillion and $4.5 trillion. Apple recorded annual sales of $416 billion in fiscal 2025, while its market capitalization grew more than tenfold during Cook’s tenure.

During his hardware career, Ternus directly oversaw the design and production of several generations of the iPhone, iPad, Apple Watch, AirPods and Vision Pro. He also led Apple’s full transition of Mac computers from Intel processors to Apple Silicon chips. Cook will remain executive chairman of the board, supporting the company’s relations with lawmakers and regulators around the world.

Sending lots of love to the Apple community on my last day as CEO. My title changes tomorrow, but the love I have for the Apple community never will. Thank you for being a constant source of inspiration. My gratitude is endless, and I’m excited for the next chapter!

— Tim CookCook posted the message on X before handing over the CEO role.
About this summary

Originally published by El Comercio in Spanish. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.

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