Joint FIFA-LEGO children's event in Kiryat Ata brings 2026 World Cup experience to Israel

Northern Israel will host a unique FIFA and LEGO collaboration this summer, offering children and families a World Cup-themed interactive fan experience. The three-day event, held at Sha'ar HaTzafon Mall in Kiryat Ata, will provide free admission and aims to immerse attendees in the excitement of the 2026 FIFA World Cup.

Organizers announced that Kiryat Ata is the sole location in northern Israel selected for this official FIFA-LEGO collaboration. Upon arrival, participants will receive a "Player Card" and proceed through various stations designed to mirror elements of a World Cup tournament. These activities include building a miniature LEGO replica of the FIFA World Cup trophy, which attendees can keep, and engaging in reaction-time and agility challenges using the "Blazepod" light system, a tool utilized by professional athletes.

Daily winners of the challenges will be recognized with LEGO "Highlights" sets and featured on social media. The event also includes an official FIFA-themed photo booth set against a large-scale LEGO replica of the World Cup trophy and a stadium backdrop. Completing all stages and collecting the necessary stamps makes children eligible for an official FIFA poster from the LEGO Store.

Beyond the structured competitions, the venue will feature a free-build area where children can design jerseys inspired by national teams expected to participate in the 2026 World Cup. An exhibition of LEGO models will also be on display. Additionally, special promotions will be available on FIFA-themed LEGO products, including discounted Build A Minifigure sports-themed figures and a FIFA LEGO magazine, while supplies last.