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🇹🇼 Taiwan /Economy & Trade

Julia Wu's China Market Push Stalls: Xiaohongshu Debut Garners Few Followers, Netizen Scorn

From Liberty Times · () Chinese

Translated from Chinese, summarized and contextualized by DistantNews.

At a glance

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  • Taiwanese singer Julia Wu has launched a presence on the Chinese social media platform Xiaohongshu, reportedly aiming to expand into the Chinese market.
  • Despite opening her account in late July, Wu has garnered only 225 followers and limited engagement, drawing critical comments from Chinese netizens.
  • This move follows a period of reputational damage for Wu after a relationship scandal, with her current online performance suggesting a challenging path to establishing herself in the competitive Chinese market.

Taiwanese singer Julia Wu has quietly launched a presence on the Chinese social media platform Xiaohongshu, signaling a potential bid to tap into the mainland market. However, the move has been met with a lukewarm reception and sharp criticism from Chinese netizens.

You might not know me, but maybe you've heard my songs.

— Julia WuDuring her self-introduction video on Xiaohongshu.

Wu, who faced a public image crisis in 2024 due to a relationship scandal involving her boyfriend and his ex-girlfriend, publicly confirmed her relationship with actor Rhys Cheng in April. She officially opened her Xiaohongshu account on July 31, introducing herself through a video and referencing her collaborations with international DJ Alan Walker and the high YouTube viewership of her songs "Buy List" and "Are You a Little Moved."

Despite her efforts to connect with the Chinese audience, the response in the comments section has been largely negative. Netizens have posted remarks such as "Rhys Cheng knows you better," "Don't think we don't know what you did," and "Oh, you can't make it here so you've come to develop here? I believe the sisters here have sharp eyes," with some even referencing a past incident where she performed in a park.

Rhys Cheng knows you better.

— Chinese NetizenComment on Julia Wu's Xiaohongshu account.

Wu's subsequent uploads, including a cover of Faye Wong's "Red Bean" on August 8, have garnered minimal attention, with only about 140 likes and 25 comments. A video of her daily work routine shared three days prior received just over 20 likes. The overall engagement and attention fall short of expectations, indicating a difficult start to her Chinese market expansion.

Don't think we don't know what you did.

— Chinese NetizenComment on Julia Wu's Xiaohongshu account.

The singer's career faced a significant impact after the relationship scandal. While her public acknowledgment of her relationship with Cheng marked a step towards moving forward, her current performance on Xiaohongshu suggests that establishing a foothold in the highly competitive Chinese market will require considerable time and effort.

Oh, you can't make it here so you've come to develop here? I believe the sisters here have sharp eyes.

— Chinese NetizenComment on Julia Wu's Xiaohongshu account.
DistantNews Editorial

Originally published by Liberty Times in Chinese. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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