Julius Meinl Celebrates 20 Years in Croatia with Adria Espresso Blend

Julius Meinl is celebrating two decades of operation in Croatia by introducing the Adria Espresso blend, a coffee specifically crafted for the Croatian market. The company highlights that Croatia is a nation that truly lives coffee, where it's more than just a drink, it's a ritual and a social event.

“

There are countries where coffee is drunk and there are countries where coffee is lived. Croatia undoubtedly belongs to the latter group.

The Adria Espresso blend is the result of years of observing Croatian consumer habits and the development of the local café scene. It's designed for those who appreciate an intense taste, a rich aroma, and an espresso that maintains its character even with milk. The name 'Adria' draws inspiration from the Adriatic Sea, symbolizing connection and openness, values that align with Julius Meinl's own brand heritage dating back to 1862 in Vienna.

“

Adria Espresso represents a logical continuation of that story – a blend designed precisely according to the preferences of local coffee lovers who enjoy an intense flavor, a rich aroma, and an espresso that retains its character even with milk.

Julius Meinl has a long history in Croatia, with its first store opening in Zagreb in 1905. By 1921, a central production facility for the region was established in Zagreb. Between 1905 and 1939, the company operated 16 stores in Zagreb alone, offering a wide range of products beyond coffee. Additionally, 12 stores were opened in other Croatian cities during the same period.

“

The name Adria is inspired by the Adriatic Sea, which has connected different Mediterranean cultures, people, and traditions for centuries.

To commemorate its 20th anniversary in Croatia, Julius Meinl is also releasing a limited edition Adria espresso cup. This exclusive cup features design elements inspired by the Wiener Werkstätte movement and early 20th-century Viennese posters, reflecting the golden age of European café culture. The cup's saucer is inscribed with "20 years in Croatia," serving as a lasting reminder of the brand's shared journey with Croatian partners and coffee enthusiasts.

“

Strong typography, bold graphic elements, and a contemporary interpretation of historical motifs connect the brand's rich heritage with the modern identity of today's Julius Meinl brand.