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July TV Ratings: ORF 1 and Servus TV Benefit from Football World Cup

From Der Standard · () German

Translated from German, summarized and contextualized by DistantNews.

At a glance

News Documents & data Context piece
  • ORF 1 and Servus TV saw significant gains in market share in July, largely due to broadcasting the knockout stages of the Football World Cup.
  • ORF 1's market share rose to 13 percent, its highest since 2018, while Servus TV increased to 8.4 percent.
  • Conversely, ORF 2 and the ProSiebenSat.1Puls4 group experienced a decline in viewership during the same period.

The July television ratings in Austria show a clear beneficiary of major sporting events: the Football World Cup significantly boosted viewership for ORF 1 and Servus TV.

Both channels benefited from broadcasting the tournament's crucial knockout stages. ORF 1 achieved a market share of 13 percent, marking its strongest performance since 2018 and representing a 4.8 percentage point increase compared to the previous year. Servus TV also saw substantial growth, increasing its market share by 3.8 percentage points to reach 8.4 percent.

This surge in viewership for ORF 1 and Servus TV contrasts with the performance of other major broadcasters. ORF 2 experienced a decline in its market share during July. Similarly, the ProSiebenSat.1Puls4 group also saw a decrease in viewership over the same period.

The data underscores the powerful impact that major international sporting events, such as the Football World Cup, can have on television ratings, drawing large audiences to channels that secure broadcasting rights.

DistantNews Editorial

Originally published by Der Standard in German. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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