DistantNews
Support us
JYP and HYBE debut new girl groups with distinct sounds
🇰🇷 South Korea /Culture & Society

JYP and HYBE debut new girl groups with distinct sounds

From Dong-A Ilbo · () Korean

Translated from Korean and summarized by DistantNews. Read the original for the full story.

At a glance

News Sources not specified New plan
  • Two new 7-member K-pop girl groups, OURBIRTHDAY (JYP) and TUIDE (HYBE), have debuted with distinct musical identities.
  • OURBIRTHDAY promotes 'WHIP-HOP,' a blend of hip-hop and free-spirited vibes, while TUIDE offers 'Soultronic,' merging soul with electronic music.
  • Both groups represent significant new additions to the competitive K-pop landscape, with OURBIRTHDAY being JYP's first new girl group in approximately four years.

The K-pop scene is buzzing with the arrival of two new 7-member girl groups from powerhouse agencies JYP Entertainment and HYBE, each aiming to capture attention with unique musical identities. OURBIRTHDAY, launched by JYP's subsidiary Innit Entertainment, is championing a self-proclaimed genre called 'WHIP-HOP.' This sound aims to combine the energy of hip-hop with a sense of uninhibited freedom.

In contrast, TUIDE, under HYBE's subsidiary ABD, is presenting 'Soultronic.' This concept merges the emotional depth of soul music with the textured soundscapes of electronic music.

Every day feels like a birthday, happy and special.

— OURBIRTHDAY memberExpressing excitement about their debut and the group's concept.

OURBIRTHDAY, comprising members from South Korea, Japan, Taiwan, and Thailand, marks JYP Entertainment's first new girl group in roughly four years, following the success of NMIXX. The group's name itself suggests a desire to make every day feel as special and happy as a birthday.

We hope the 'move' feels as natural as running freely under the sun.

— TUIDE memberDescribing the intended feeling and movement associated with their music.
About this summary

Originally published by Dong-A Ilbo in Korean. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.

More Stories

From Our Blog