JYP's Park Jin-young Announces 'Phenomenon 2027' K-Culture Festival Plan

JYP founder Park Jin-young unveiled plans for 'Phenomenon 2027', a new festival designed to become a global K-culture phenomenon. The announcement came during a press conference held at the National Museum of Modern and Contemporary Art in Seoul.

Culture Minister Choi Whee-young expressed the government's commitment to establishing the festival as an annual December event. The initiative aims to showcase a broad spectrum of Korean culture, including K-pop, K-food, and K-beauty, positioning it as Korea's answer to major international festivals like Coachella.

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We will hold a Korean version of the 'Coachella' festival every December, encompassing K-pop, K-food, and K-beauty.

The ambition is to cultivate 'Phenomenon 2027' into a world-class event that captivates a global fandom and yields substantial economic benefits. The festival seeks to leverage the growing international appeal of Korean culture to create a significant cultural and economic impact.

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We aim to grow it into a world-class large-scale festival like the American Coachella, captivating global fandom and generating enormous economic effects.