K-Beauty Leader MediTherapy Signs Exclusive Deal With Global Artist Pony

Beauty brand MediTherapy has appointed Pony, a globally recognized makeup artist and YouTuber with nearly 6 million subscribers, as its exclusive brand model. This collaboration signifies a deep trust built over time through shared product appreciation, extending beyond a typical advertising deal.

Pony, a pioneering K-beauty creator, has been recognized by Forbes as one of Asia's most influential individuals. She is celebrated for her precise makeup techniques and exceptional color sense, consistently setting beauty trends both domestically and internationally. Her influence is global, with over 12 million followers on China's Weibo platform, cementing her status as a leading figure in K-beauty.

The partnership was initially sparked by Pony's genuine endorsement of MediTherapy's popular 'Retinal Skin Booster Serum.' Her recommendation as a personal favorite skincare item garnered significant attention from consumers worldwide. This organic connection has since evolved into a sustained collaboration, with Pony actively participating in brand campaigns.

“

This contract is meaningful because it is based on the deep trust built over a long period through products, not just a one-time advertising model.