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K-Expo Mexico 2026: What to know about the Korean culture event and its schedule Image: Especial
🇲🇽 Mexico /Culture & Society

K-Expo Mexico 2026: What to know about the Korean culture event and its schedule

From El Universal · () Spanish

Translated from Spanish and summarized by DistantNews. Read the original for the full story.

At a glance

In-depth Official statement New plan
  • The first K-Expo Mexico will take place from Sept. 24 to 27 at the WTC International Exhibition and Convention Center in Mexico City’s Benito Juárez district.
  • Organized by South Korea’s Ministry of Culture, Sports and Tourism and KOCCA, the event will bring about 100 Korean companies together with exhibitions, live demonstrations and business meetings.
  • General admission will be free, while the Sept. 26 Korea Spotlight concert will require a ticket and feature Dayoung, Winner, Soyou and Touched.

Mexico City will host the first K-Expo Mexico from Thursday, Sept. 24, through Sunday, Sept. 27, bringing a broad showcase of South Korean culture to the capital.

The event will take place at Maya Halls 1 and 2 of the WTC International Exhibition and Convention Center in Benito Juárez. Its program will cover Korean music, Asian series, food, skincare, personal care, lifestyle, technology and digital content linked to the Korean wave.

South Korea’s Ministry of Culture, Sports and Tourism is organizing the expo with the Korea Creative Content Agency, known as KOCCA. Around 100 leading South Korean companies are expected to participate, including Netflix, Samsung, Binggrae, IPX and Nutrione.

A business forum for local investors and distributors will run from Sept. 24 to 25, offering opportunities to connect with Korean companies and pursue commercial partnerships. From Sept. 25 to 27, visitors will find interactive programs focused on K-dramas, video games, food, beauty and other Korean industries.

The event will include live Korean cooking and beauty sessions, along with tastings featuring Korean ingredients. On Sept. 26, the Korea Spotlight concert will take place at the Pepsi Center WTC, with Dayoung, Winner, Soyou and Touched scheduled to perform. Organizers said more artists may still be added.

Expo admission is free. Concertgoers must buy tickets through Ticket Open starting Friday, Sept. 11. The daily schedule runs from 11 a.m. to 7 p.m., and attendees must present a valid photo ID to register at entry.

About this summary

Originally published by El Universal in Spanish. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.

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