K League's AI Commentary for Visually Impaired Wins International Acclaim

The K League's commitment to inclusivity is gaining global recognition through its innovative AI audio commentary service for visually impaired fans. Developed in collaboration with Hana Financial Group, the 'Alive CAST' service has been named a finalist in the Sports category at the prestigious 2026 New York Festivals Advertising Awards.

This latest accolade highlights the project's success in leveraging technology to enhance the fan experience for those with visual impairments. The service provides vivid, real-time commentary, allowing visually impaired supporters to follow K League matches more closely.

The recognition at the New York Festivals follows another significant achievement earlier this year, when 'Alive CAST' secured a silver award at the 2026 Edison Awards. These awards underscore the K League's efforts to push boundaries in sports broadcasting and accessibility.