K-Water opens pop-up store to promote dam-adjacent tourism

The Korea Water Resources Corporation (K-water) Yeoncheon-Pocheon Branch is launching a pop-up store titled 'Bangul-i and the Hidden Water Gate Journey' to showcase the tourism potential of areas surrounding its dams. The event will take place from July 20 to 23 in front of the B2 entrance of the Hyundai Department Store in Cheonho.

This initiative is part of the 'Dam it Project,' a collaborative effort designed to link dam areas with local communities. The primary goal is to promote the diverse tourist attractions in Yeoncheon, Pocheon, and Cheorwon, which are located near the Hantan River Dam and Gunnam Dam. By establishing a presence in a busy urban center, K-water aims to broaden its reach to residents in the Seoul metropolitan area.

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This event is expected to serve as an opportunity to promote the charms of Yeoncheon, Pocheon, and Cheorwon and to raise interest in the region.

The pop-up store will feature interactive elements using K-water's mascot, 'Bangul-i.' Visitors can explore the various tourist destinations and travel content of Yeoncheon, Pocheon, and Cheorwon through the 'Hidden Water Gate Journey' experience. Additionally, the event will accept applications for the 'Dam it Tour' packages, which were developed based on award-winning travel planning proposals from the previous year.

Baek Jang-yeol, head of K-water's Yeoncheon-Pocheon Branch, expressed his hope that the event will effectively promote the charms of Yeoncheon, Pocheon, and Cheorwon, thereby increasing interest in the regions. He added that K-water plans to continue various collaborative projects that connect dams with local communities. Lee Jae-seon, CEO of Country Citizens, the company organizing the event, stated that the program was designed for visitors to enjoyably experience local information and discover the region's appeal.

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We have organized the program so that visitors can enjoyably experience local information and discover the region's appeal.