KakaoBank App Now Lets Users Trade Stocks and ETFs

Users can now buy and sell stocks directly through the KakaoBank app, without moving to a separate securities application. Kakao Pay Securities said it began the service through its partnership with KakaoBank, opening a dedicated page on the 4th and announcing the launch on the 8th.

The service covers domestic and overseas stocks, exchange-traded funds and exchange-traded notes. Users can complete the full process inside KakaoBank, from checking individual securities to placing buy and sell orders. Charts, order books, watchlists and the community feature from the Kakao Pay Securities app are also available.

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The direction Kakao Pay Securities has envisioned is for investment to begin naturally where financial life takes place.

The new offering expands beyond basic trading. Users can set up a feature that automatically buys a chosen stock at regular intervals. Alongside the stock home page, Kakao Pay Securities introduced “26-week ETF savings,” which combines ETFs with KakaoBank’s popular 26-week savings product by investing a set amount each week.

The company also plans events, including “random stock draws,” to create more points of contact with users. Shin Ho-cheol, chief executive of Kakao Pay Securities, said the company wanted investment to begin naturally where people already manage their finances. He said the firm would help more users understand investment information and build experiences suited to their goals and investment preferences as payments, transfers, deposits and investments become linked across Kakao’s financial services.

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Within a flow where payments and transfers, deposits and investments are connected, we will support more users in easily understanding investment information and creating investment experiences suited to their goals and preferences.