Kalshi inks brand partnerships with five MLB teams

Kalshi is expanding its reach into the U.S. sports landscape through brand partnerships with five Major League Baseball teams. The prediction market startup announced Tuesday it has inked deals with the Boston Red Sox, Los Angeles Dodgers, Atlanta Braves, San Francisco Giants, and San Diego Padres.

These agreements will feature Kalshi's branding within stadiums, including signage both inside and outside the venues. Fans will also see online promotions and receive club-specific offers through the Kalshi app. This move builds on Kalshi's strategy of seeking partnerships with major sporting events and teams, following a successful collaboration with the FIFA World Cup earlier this year that reportedly generated significant revenue.

However, Kalshi's expansion into sports is not without challenges. The company has faced scrutiny in several U.S. states regarding gambling laws related to contracts on sports. Despite these hurdles, Kalshi is reportedly still in discussions with MLB for a potential league-level deal.