Kazakhstan’s E-Commerce Market Reaches Nearly $8 Billion, Latest Statistics Show

Kazakhstan's e-commerce market experienced significant growth, reaching approximately 3.8 trillion tenge (US$8 billion) in 2025, according to recent data from the Bureau of National Statistics. This figure underscores the expanding influence of online shopping and digital platforms within the nation's economy.

The data reveals that online marketplaces dominated the retail e-commerce landscape, capturing 3.2 trillion tenge (US$6.7 billion), which represents 86% of the total market. Retailers operating through their own internet platforms accounted for the remaining 14%, totaling 531.3 billion tenge (US$1.1 billion).

In the services sector, online activity also surged, with the volume of e-commerce services reaching 2.5 trillion tenge (US$5.2 billion) in 2025. Marketplaces facilitated 81.8% of these services, while independent online resources handled 18.2%.

Analysis of retail sales through marketplaces in 2025 shows that phones and gadgets constituted the largest share at 17.1%. Clothing, footwear, and sporting goods followed at 12.4%, with home and garden products at 12.1%, household appliances at 10.3%, and food products at 7.4%.

These statistics highlight the continuing consolidation of Kazakhstan's online retail environment around major digital platforms. These ecosystems offer integrated services, delivery, and payment infrastructure, attracting a broad base of businesses and consumers. While independent online stores maintain a presence, the concentration of sales within large marketplaces is a defining characteristic of the market. This trend reflects broader shifts in consumer behavior, driven by increased internet access, digital payment systems, and mobile commerce.