KCC E&C Launches 'SWITON' Residential Platform to Innovate Living Experience

KCC E&C is redefining the residential market by shifting the focus from mere physical space to the overall living experience and services offered post-occupancy. The company has launched 'SWITON,' a new residential platform service designed to improve convenience and quality of life for residents of its 'Switzen' apartments.

The name 'SWITON' combines 'Switzen,' 'Sweet,' and 'Suite Room,' embodying the brand's commitment to realizing the slogan 'A home to live in for a lifetime' through customer-centric services. The platform expands upon existing hardware-based smart home systems, aiming to continuously activate ('ON') residents' daily lives and enhance their residential value.

'SWITON' is structured around three core pillars. 'Sweet Concierge' and 'Sweet Lounge' provide seamless access to everyday conveniences, including household chores, laundry, and car management services, all bookable and trackable via a mobile app. 'Sweet Space' offers personalized space management through an intuitive touch-panel system, allowing residents to control lighting, heating, and ventilation, and customize their environment based on lifestyle patterns for optimal comfort.

KCC E&C's strategy behind 'SWITON' is to build a comprehensive residential ecosystem where daily services and environmental controls are integrated within a single platform. This initiative is expected to boost customer satisfaction after residents move in and bolster the unique brand competitiveness of 'Switzen.' A KCC E&C representative stated, "The concept of housing is evolving beyond simple space provision into a life platform that cares for all aspects of living. We will continue to expand customer-oriented residential services to ensure residents enjoy more convenient and dignified daily lives."

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The concept of housing is evolving beyond simple space provision into a life platform that cares for all aspects of living. We will continue to expand customer-oriented residential services to ensure residents enjoy more convenient and dignified daily lives.