Kenting Diversifies Tourism with Star Hotel and Science Museum Collaboration

Kenting is enhancing its tourism appeal by moving beyond its traditional beach and sun offerings. The Kenting Howard Resort has joined forces with the National Museum of Natural Science to launch an engaging "Crazy Scientist - Fun Science Exhibition."

The exhibition aims to inject more diverse tourist experiences into the southern tip of Taiwan, which has seen a resurgence in visitors, particularly during the summer holidays. By bringing science education directly to Kenting, the collaboration provides an indoor leisure option for domestic and international travelers. It also offers local students in the Hengchun Peninsula easy access to scientific learning without the need for long journeys.

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Kenting, as an internationally renowned scenic spot, and the Howard Resort, which attracts abundant domestic and overseas customers on weekdays, we hope that through this cross-industry cooperation, we can extend the reach of quality science education to the southern tip of Taiwan and increase its exposure.

Curated by the National Museum of Natural Science in Kaohsiung, the exhibition moves away from the stereotype of science being dry and serious. It includes numerous interactive exhibits that break down complex knowledge in a fun and accessible way. Visitors can explore their scientific interests through personality tests and follow cartoon scientist characters through four main themed laboratories: electricity, optics, mechanics, and biomedical science.

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In the past, children in the Hengchun Peninsula who wanted to see large exhibitions often had to endure the scorching sun and a round trip of at least 3 hours to Kaohsiung. Bringing the laboratory directly to Kenting is precisely to shorten the urban-rural gap, allowing local children to get close to science and broaden their horizons.

Li Hsiu-feng, director of the National Museum of Natural Science, stated that Kenting's status as an international tourist destination and the Howard Resort's significant domestic and international clientele make it an ideal location. This cross-industry collaboration seeks to extend the reach of quality science education to southern Taiwan and increase its visibility. She noted that local children previously had to endure a three-hour journey to Kaohsiung for such exhibitions, and bringing the "laboratory" to Kenting aims to bridge the urban-rural gap.

Chang Chi-kuang, general manager of the Kenting Howard Resort, emphasized the need for continuous innovation in Kenting's tourism market. He sees the science exhibition as a concrete step towards diversifying the industry. The resort has also invited teachers and students from local schools to visit for free, hoping to foster a love for science in the region.

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Kenting's tourism market needs continuous development of new gameplay and new elements; it cannot rely solely on traditional sunshine and beaches. The introduction of this science exhibition is precisely the concrete action of the hotel in implementing tourism diversification.