KFC Jamaica partners with Reggae Boyz captain Andre Blake for World Cup campaign

Kingston, Jamaica – Fast-food giant KFC Jamaica has announced a new brand partnership with Andre Blake, captain and goalkeeper of the Jamaican national football team, the Reggae Boyz. Blake will serve as the face of KFC's campaign leading up to the 2026 Summer World Cup.

This collaboration signifies more than just an advertising agreement. KFC Jamaica will also support outreach initiatives organized by Blake's foundation, focusing on youth development, empowerment, and community work. This expands the partnership's impact beyond marketing to tangible social contributions.

Blake joins a roster of notable Jamaican athletes previously featured in KFC campaigns, including Leon Bailey, Khadija “Bunny” Shaw, and Jaydon Hibbert. Andrei Roper, marketing manager at KFC Jamaica, highlighted Blake's suitability for the role, citing his leadership, consistency, and deep connection to Jamaica.

“

Andre Blake is a true reflection of excellence, discipline and national pride. He has represented Jamaica with distinction, carried himself with humility and professionalism, and consistently shown what it means to lead at the highest level.

"Andre Blake is a true reflection of excellence, discipline and national pride," Roper stated. "He has represented Jamaica with distinction, carried himself with humility and professionalism, and consistently shown what it means to lead at the highest level." Roper added that the partnership aligns with KFC's brand values, emphasizing Blake's work ethic and impact.

Blake expressed his enthusiasm for the collaboration, seeing it as an opportunity to connect with Jamaicans beyond the football field. "KFC is a brand that has always been part of my household and a big part of Jamaican culture, so I’m excited to be on board," Blake said. He emphasized his commitment to representing Jamaica and making a positive impact through his foundation, now amplified by this partnership.

Blake has been a key figure in Jamaican football, with multiple appearances in regional and international competitions, including the Concacaf Gold Cup, where he won the Golden Glove award in 2017. He also plays professionally for the Philadelphia Union in Major League Soccer, where he holds the distinction of being the first goalkeeper selected as the number one overall pick in the MLS SuperDraft and has earned multiple Goalkeeper of the Year honors.

“

KFC is a brand that has always been part of my household and a big part of Jamaican culture, so I’m excited to be on board. Throughout my career, representing Jamaica has always meant a lot to me, whether it’s wearing the national colours, playing professionally, or supporting others through my foundation. This partnership with KFC gives me another opportunity to connect with fans and continue making a positive impact across Jamaica.