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🇦🇹 Austria /Culture & Society

KFC offers free chicken for life in Italy in exchange for a tattoo

From Der Standard · () German

Translated from German and summarized by DistantNews. Read the original for the full story.

At a glance

News Sources not specified New plan
  • KFC is offering participants in an Italian promotional campaign free chicken in exchange for a tattoo featuring the chain’s logo.
  • Visitors to the Modena Nerd fair can receive a voucher redeemable every 10 days at KFC restaurants in Modena, Reggio Emilia and Parma.
  • The campaign has drawn criticism because it exchanges food for permanent advertising on the body.

A KFC logo tattoo could earn visitors to an Italian fair free chicken for life, but the promotion has also sparked criticism.

At the Modena Nerd fair, participants can have a Kentucky Fried Chicken design tattooed on their bodies. In return, they receive a voucher that can be redeemed every 10 days at KFC restaurants in Modena, Reggio Emilia and Parma.

The offer is permanent, turning a fast-food promotion into lasting advertising on the body. That exchange has prompted debate in Italy.

About this summary

Originally published by Der Standard in German. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.

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