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Khánh Hòa Tells Its Tourism Story Through New Film Project
🇻🇳 Vietnam /Culture & Society

Khánh Hòa Tells Its Tourism Story Through New Film Project

From Tuổi Trẻ · () Vietnamese

Translated from Vietnamese, summarized and contextualized by DistantNews.

At a glance

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  • Vietravel Khánh Hòa, in collaboration with local media and tourism bodies, launched the "Chạm hè Khánh Hòa 2026" (Touch Summer Khánh Hòa 2026) media project.
  • The project features a series of films that tell stories about Khánh Hòa province, focusing on its heritage, culture, and local people.
  • The initiative aims to attract tourists by offering deeper, more emotional experiences beyond simple sightseeing, encouraging longer stays.

Khánh Hòa province is launching an innovative media project, "Chạm hè Khánh Hòa 2026," designed to showcase the region's allure through storytelling films rather than conventional tourism promotion. The initiative, a collaboration between Vietravel Khánh Hòa, the Khánh Hòa Radio and Television, and the provincial Investment, Trade, and Tourism Promotion Center, aims to captivate potential visitors with a narrative approach.

The project's centerpiece is a film series that will guide viewers through Khánh Hòa's rich tapestry of heritage sites, local culture, unique tourism experiences, and the stories of its people. Each episode is crafted as a distinct journey, inviting audiences to "touch" various facets of the province, from its traditional craft villages and scenic routes to its emerging tourism products and natural beauty.

Organizers emphasize that modern tourism trends favor profound experiences that connect travelers with local life and culture. "Chạm hè Khánh Hòa 2026" is expected to fulfill this demand by presenting Khánh Hòa in a more relatable and emotionally resonant manner. The goal is to not only attract visitors but also to encourage them to extend their stay and immerse themselves more deeply in the region's offerings.

Trương Văn Tiến, Director of the Khánh Hòa Investment, Trade, and Tourism Promotion Center, highlighted the project's potential to tell "different stories about Khánh Hòa through films." He believes this approach will encourage tourists to linger longer and gain a deeper appreciation for the province. The films are slated for broadcast on Khánh Hòa's media platforms and will be disseminated across Vietravel's digital channels.

DistantNews Editorial

Originally published by Tuổi Trẻ in Vietnamese. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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