Kia launches largest hiring drive in three years, adding AI collaboration test

Kia is launching a major second-half hiring drive, with the company saying it will recruit more people than in any of the past three years.

The recruitment campaign begins on the 15th and covers 30 areas, including production and manufacturing, information technology, business and planning, corporate support, and research and development. Entry-level applicants can include expected graduates of four-year universities and people who hold bachelor’s or master’s degrees. Requirements for experienced applicants will vary by individual job posting.

Kia also plans to introduce what it describes as the domestic automaking industry’s first recruitment process to assess candidates’ ability to use artificial intelligence. Applicants will have to analyze and solve a given problem with AI. The company says it wants to identify people who can use AI as a partner, rather than simply as a tool.

Instead of holding a conventional job fair, Kia will open a recruitment pop-up store for applicants in Seongsu, Seoul, an area known for its pop-up events. The company said the initiative is designed to offer a different kind of recruitment experience.