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Kladno hid its new jerseys in a container and unveiled them after the Sparta game. They glow with a neon effect

From iDNES · () Czech

Translated from Czech and summarized by DistantNews. Read the original for the full story.

At a glance

In-depth Sources not specified New plan
  • Czech ice hockey club Kladno concealed its new jerseys in a coded container outside ČEZ Stadium for more than a week.
  • A winner of a fan competition opened the container after the club’s final preseason game against Prague’s Sparta.
  • The jerseys feature a club-logo element and a neon effect linked to Kladno’s current visual identity.

Kladno turned the unveiling of its new hockey jerseys into a small escape-room-style mystery. The Rytíři hid the shirts for more than a week in a coded container outside ČEZ Stadium.

The container was opened by the winner of a fan competition after Thursday’s final preseason match against Prague’s Sparta. The unusual presentation kept the new design hidden until the team had completed its preparation games.

The jersey design is built around part of the club logo, which forms the main line across the shirt. A pronounced neon effect completes the look and points to the Rytíři’s current visual identity.

About this summary

Originally published by iDNES in Czech. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.