Knickers in a twist: why M&S selling crotchless panties isn’t as outrageous as it seems

Marks & Spencer's decision to sell crotchless panties, a collaboration with Ann Summers, has ignited a firestorm online. Critics have decried the items as "tawdry" and even likened the partnership to "S&M," reflecting a visceral reaction to the retailer's latest offering.

However, experts argue that this controversial move is less a scandal and more a natural progression in the century-long evolution of underwear trends. M&S has a history of offering diverse styles, from full-briefs to thongs and specialized items like period knickers and those designed for women with stomas.

The introduction of external brands onto the M&S website began five years ago, expanding the retailer's lingerie selection. Ann Summers now sits alongside other established brands like Pour Moi and Calvin Klein, signaling M&S's strategy to broaden its appeal and cater to a wider range of consumer preferences in intimate apparel.

“

S&M