Korean Beef 'Hanwoo' Captivates Global Livestock Professionals at International Conference

The Hanwoo Promotional Committee actively promoted the excellence and sustainability of Korean beef at the 2026 Korean Society of Animal Science International Conference, held from July 8-10 at the Jeju International Convention Center. Committee Chairman Min Kyung-chun was honored with a plaque of appreciation for his contributions to the Hanwoo industry's development.

During the conference, the committee hosted a promotional booth, showcasing content on the competitiveness and sustainability of the Hanwoo industry. Attendees had the opportunity to directly experience the unique flavor and tender texture of Korean beef through sirloin tastings. Interactive programs, including an OX quiz about Hanwoo, were also offered to educate visitors in an engaging way.

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This international conference is expected to serve as an opportunity to connect livestock research and industry fields and to practically contribute to the development of farmers and the entire livestock industry.

Chairman Min Kyung-chun stated his hope that the conference would serve as a catalyst for progress in both livestock research and industry practices. He emphasized the committee's commitment to ongoing initiatives aimed at boosting consumption, stabilizing supply, and enhancing the competitiveness of Hanwoo farmers, thereby ensuring the industry's sustainable growth. The committee also plans to use feedback from a visitor survey to refine future promotional content and strategies.

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The Hanwoo Promotional Committee will also strive for the sustainable development of the Hanwoo industry by continuously pursuing multifaceted projects such as promoting consumption, stabilizing supply and demand, and strengthening the competitiveness of Hanwoo farmers.