Korean Coffee Franchises Speed Up Global Expansion, Targeting Overseas Markets

Korean coffee franchises are accelerating their expansion into overseas markets, seeking new growth avenues as the domestic market becomes saturated. The growing global recognition of K-food has further fueled this international push.

Angel-in-us, a coffee franchise managed by Lotte GRS, announced on August 25th that it had signed a master franchise (MF) agreement with Bogajaya Group, an Indonesian company specializing in distribution and food & beverage. This move is a key component of Lotte GRS's global business expansion strategy, positioning Indonesia as a crucial new strategic hub.

Indonesia, with a population of approximately 270 million, ranks as the fourth most populous nation globally, following India, China, and the United States. The country boasts a vast domestic market and significant growth potential within the Southeast Asian region, making it an attractive target for expansion. Through this agreement, Angel-in-us plans to open its inaugural store in Indonesia by the end of the year and aims to operate a total of 10 outlets within the next five years.

Other major Korean coffee brands are also rapidly establishing their presence abroad. Ediya Coffee, for instance, initiated its international expansion efforts earlier this month. This collective drive reflects a broader trend of Korean F&B businesses leveraging the popularity of K-culture to tap into new consumer bases worldwide.