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🇸🇬 Singapore /Economy & Trade

Korean food chain Seoul Yummy to close its final outlet at Kallang Wave Mall on Oct. 22

From CNA · () English

Translated from English and summarized by DistantNews. Read the original for the full story.

At a glance

News Named sources New plan
  • Seoul Yummy will close its remaining outlet at Kallang Wave Mall on Oct. 22, ending the Singapore chain's operations after 18 years.
  • Founder Frank Lau said the company has been closing outlets as leases expire and is focusing on other Gratify Group brands.
  • The Kallang outlet's closure also reflects the mall's ongoing asset enhancement work, while affected employees will transfer to other group brands.

Seoul Yummy will close its last remaining outlet at Kallang Wave Mall on Oct. 22, ending the Singapore homegrown brand's 18-year run. The chain previously operated at Ion Orchard, Bugis+ and Marina Square.

I will miss Seoul Yummy

· Promotion phraseCustomers must say this phrase to staff to receive the 18% discount on army stew.

The restaurant, one of the brands under Gratify Group, helped popularize Korean army stew in Singapore. Its menu also included cheese pot and hot plate dishes. To mark its years in operation, the outlet will offer 18% off its signature army stew until the closure date. Customers must tell a staff member, “I will miss Seoul Yummy,” to receive the promotion.

progressively closing

· Frank LauThe Gratify Group chief described how the company has been closing Seoul Yummy outlets as leases expire.

Frank Lau, founder and chief executive of Gratify Group, told CNA Lifestyle that the company had been “progressively closing” Seoul Yummy outlets as their leases expired. “We decided to focus our efforts on growing other brands and concepts in Gratify Group to stay competitive and relevant to changing consumer preferences,” he said.

We decided to focus our efforts on growing other brands and concepts in Gratify Group to stay competitive and relevant to changing consumer preferences.

· Frank LauHe explained why the group is concentrating on other brands.

Lau said the Kallang Wave Mall outlet is closing because of the mall's ongoing asset enhancement initiative. “We have decided it’s a good time to sunset the brand,” he said. Employees affected by the closure will be transferred to other brands within Gratify Group.

We have decided it’s a good time to sunset the brand.

· Frank LauHe explained the decision to close the final outlet.
About this summary

Originally published by CNA in English. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.

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