Korean Hanu Promotion Committee Announces Nationwide Beef Discount Event for July

To encourage consumption of Korean Hanu (Korean beef) during the summer, especially with the upcoming summer vacation season and Chobok (the first of the three hottest days), the Korean Hanu Promotion Committee is launching a nationwide discount event. This initiative will run throughout July, featuring promotions across major online and offline sales channels.

The committee, in collaboration with various retailers and producer organizations, has compiled information on Hanu discount events happening nationwide. Previously, consumers found it difficult to access consolidated information about these sales, despite the committee's efforts to promote Hanu consumption during key periods like holidays and Family Month. This new approach aims to improve consumer accessibility to discounted Hanu products.

Participating retailers include prominent supermarkets like E-Mart, Lotte Mart, Lotte Super, Nonghyup Hanaro Mart, GS Retail, and Mega Mart, as well as online platforms such as 11st, SSG.COM, and Home & Shopping. Producer organizations like Ulsan Chohanu, Seoul/Gyeonggi Chohanu Cooperative, and the National Federation of Korean Livestock Cooperatives are also involved.

The event will offer discounts of up to 50% on various cuts of Hanu, including sirloin, tenderloin, strip loin, flank, bulgogi, soup cuts, and specialty cuts. While the specific discounts, participating items, and applicable grades may vary by retailer, the overall aim is to make premium Korean beef more accessible.

Notably, this extensive discount event is largely driven by the voluntary participation of retailers and producer organizations, who are committed to supporting Hanu farmers and boosting domestic consumption. The Hanu Promotion Committee will support these efforts by providing integrated information and promotional assistance, fostering a culture of increased Hanu consumption.

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There are Hanu discount events being held nationwide consistently, but it hasn't been easy to check the information in one place. Through this announcement, I hope consumers can conveniently check discount information and enjoy our Hanu at an affordable price.