Korean Pork Captivates Mongolia: HanDon Promotion Committee Partners with Major Retailers for Market Entry

Korean pork is making inroads into Mongolia, a rapidly growing market for South Korean food exports. The HanDon Promotion Committee recently conducted a two-day marketing push in the country, aiming to boost brand recognition and expand sales channels.

Events included participation in the 10th anniversary K-Pork Festival at E-mart, where chefs prepared fresh Jeju pork and offered tastings. Promotions also featured discounts and bulk purchase consultations for local buyers. Following this, a K-barbecue picnic was held ahead of Mongolia's Naadam festival, allowing families to experience Korean barbecue using local pork and beef.

The initiative also saw the launch of three new products at Mongolian GS25 convenience stores: a pork bulgogi lunchbox, kimbap, and triangle kimbap. These products are the first to be produced in Mongolia following a partnership between Jeju Pork Farmers' Cooperative and GS25, which included the construction of a fresh food processing plant.

Lee Ki-hong, chairman of the HanDon Promotion Committee, expressed optimism about the visit, stating it provided a valuable opportunity for Mongolians to experience HanDon in various ways. He pledged to continue expanding cooperation with local distributors and developing new products and marketing strategies to broaden the overseas consumer base.

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This visit to Mongolia was a meaningful opportunity for local consumers to experience HanDon in various ways. We will continue to expand cooperation with local distribution channels and broaden our overseas consumer base through diverse product development and marketing.