Korean Startups Shine at Startup Japan Expo 2026, Seeking Global Partnerships

The 'Startup Japan Expo 2026' recently concluded at the Makuhari Messe in Chiba, Japan, highlighting a vibrant ecosystem for innovation and investment. This significant event, organized by the Sansan Group, brought together over 450 startups globally, alongside major Japanese corporations and investors, fostering an environment ripe for collaboration and business development.

South Korea was prominently represented, with 32 companies participating, including 10 selected by regional Creative Economy Innovation Centers. These Korean startups, eager to tap into the Japanese market, showcased their technological advancements and business models. The expo's unique structure, emphasizing direct B2B meetings facilitated by the 'FUNDeal' platform, allowed Korean entrepreneurs to engage directly with Japanese CVCs and VCs, seeking crucial investment and partnership opportunities.

Organizers and participants alike noted the distinct operational style of the Japanese expo, characterized by a business-centric approach and a more reserved, yet intense, atmosphere compared to some Korean events. Kim Yong-woo, CEO of the Busan Creative Economy Innovation Center, emphasized the long-term perspective required for success in Japan, stating, "The Japanese market requires time to build trust rather than focusing on short-term results." This insight underscores the strategic approach Korean companies are adopting to navigate and succeed in the Japanese startup landscape, leveraging programs like 'Plug in: Tokyo' to build lasting relationships and secure a foothold in the market.