KSW Chairman Accelerates 'Communication Management' at Bangsan Market

Premium wallpaper company KSW is intensifying its on-site communication efforts to bolster its competitiveness. Chairman Park Shik-soon, along with sales executives, visited Bangsan Market on June 13. They met with representatives from the Bangsan Market Wallpaper and Flooring Sales Association to discuss current wallpaper market trends and the high-end wallpaper sector.

The visit focused on gathering direct feedback on 'GranD,' the company's recently launched premium non-woven silk wallpaper. Market experts shared their evaluations of the new product, which is gaining attention with entertainer Park Soo-hong as its model. Chairman Park appointed Jang Tae-hee, head of the Bangsan Market Sales Association, as a design advisory committee member, emphasizing close cooperation.

Bangsan Market is a key hub for interior materials in South Korea, where interior design firms and construction professionals exchange product information. 'GranD' has been positively received there for its superior workability and finishing quality compared to traditional paper silk wallpaper. Its flexibility makes corner and ceiling installations easier, and its durable surface resists scratches and stains.

“

Consumers these days consider not only design but also ease of installation and quality comprehensively. GranD is positively evaluated in the market for its convenient installation and high-quality finish.

Jang Tae-hee noted that consumers now consider ease of installation and quality alongside design. He added that 'GranD' is positively evaluated in the market for its convenient application and high-quality finish. Chairman Park stressed that product competitiveness is determined solely by the market and customers, not manufacturers. He highlighted that 'on-site-centric management,' which actively incorporates field opinions into product development and quality improvement, is the core of corporate competitiveness.

KSW intends to regularly visit major distribution markets and construction sites nationwide, including Bangsan Market, to integrate on-site feedback into its new product development strategy.

“

A product's competitiveness is not determined by the manufacturer but solely by the market and customers. On-site-centric management, which directly listens to field opinions and actively reflects them in product development and quality improvement, is the core of corporate competitiveness.