KurlyN Mart Transaction Value Grows Tenfold in First Year as It Builds 30s and 40s Customer Base

KurlyN Mart, the online grocery service launched by Naver and Kurly, has increased its transaction value roughly tenfold in a year, with shoppers in their 30s and 40s forming its strongest base of repeat customers.

Naver launched the service in September last year inside the Naver Plus Store, allowing customers to order Kurly’s fresh food and household products. The company did not disclose the actual transaction value, but said it had grown about tenfold from the service’s early period.

Among customers who used KurlyN Mart at least 10 times, people in their 30s and 40s made up more than 72 percent. Those age groups also recorded the highest rate of repeat purchases, while customers in their 40s visited the service an average of more than once a week.

The Naver Plus Store app generated more than 80 percent of KurlyN Mart’s transaction value. Naver also pointed to Kurly’s delivery capabilities as a growth factor. After same-day delivery launched in February, orders placed between 6 a.m. and noon rose 34 percent in one month. The service promises delivery before midnight for orders placed from 11 p.m. the previous day to 3 p.m. the same day.

The companies plan to use search, click and purchase histories on Naver Plus Store to recommend products more precisely. In the second half of the year, they will expand into discovery-based recommendations, such as suggesting camping meal kits or popular foods to customers who buy camping equipment. A first-anniversary promotion, including 100-won deals and half-price offers, runs through Oct. 6.

“

We will continue working closely with Kurly across products, logistics and marketing to provide KurlyN Mart users with a more convenient grocery-shopping experience.