Kusnetzoff's 'PH' Battles Legrand for Saturday Night Ratings Supremacy

Andy Kusnetzoff's revived television program, "PH, Podemos Hablar," has ignited a ratings battle on Saturday nights, directly challenging the enduring appeal of Mirtha Legrand's iconic "mesaza." After a three-year hiatus, Kusnetzoff returned with a refreshed format that maintains the core elements of genuine exchange and in-depth life stories, attracting a diverse range of guests from politics, sports, culture, and art. The show has already generated controversy, notably with a testimony from Benjamín Vicuña that drew a sharp, ironic response on social media from Mauro Icardi, the current partner of Eugenia Suárez.

“

All of television talked about the topic for days and fed off that fight that was born in the Telefe cycle.

"PH" aims to navigate sensitive topics without becoming overly sensational. In contrast, Mirtha Legrand, nearing her 100th birthday, continues to host her "mesaza" with characteristic sharp questioning and an almost impunity that comes with her legendary status. Her program offers a compelling alternative for viewers seeking engaging television. The competition between these two established figures has significantly boosted viewership on Saturdays, a night traditionally less favored for open television consumption.

"PH, Podemos Hablar" featured guests such as Facundo Arana, Mariana Brey, L-Gante, La Reini, and Marta Fort. Meanwhile, Mirtha Legrand's "mesaza" hosted Beto Casella, journalist Carolina Amoroso, Belén Francese, and Dr. Carlos Damin. Telefe, the network airing "PH," began the evening with a strong performance, building on the ratings from its preceding program, "Pasapalabra." "eltrece," the network broadcasting Legrand's show, started its direct competition with significantly lower numbers.

“

In a small screen where scandalous or bombastic declarations are what attract, Kusnetzoff manages to get into the mud without getting his shoes too dirty.

"PH" also distinguished itself by having guests enter the studio directly, bypassing the security totem used by other programs. Kusnetzoff skillfully guided conversations through a wide array of topics, from physical appearance to romantic relationships. The program achieved a peak rating of 10.2 during its time slot, significantly outperforming "La Noche de ML" (Legrand's show) which struggled to reach 3.8 and ultimately fell below 3.0. Further down the ratings were Luis Ventura's "Secretos Verdaderos" and Jey Mammón's program on Canal 9, indicating "PH's" dominant performance in the competitive Saturday night television landscape.

“

The astuteness of Chiquita when it comes to asking questions, with a certain impunity that comes from being who she is, positions her as a good option for those who consume television.