La Roja Changes Its Look: Leaves Adidas, Will Be Dressed by Ecuadorian Brand Ahead of 2030 World Cup

Chile's national football team, known as La Roja, is set to change its apparel sponsor, moving from global sportswear giant Adidas to the Ecuadorian brand Marathon. This significant shift marks the end of a five-year partnership with Adidas and signals a new direction for the team's branding as they gear up for the 2030 World Cup qualifiers.

The decision comes after a formal bidding process where six brands submitted offers to the ANFP (National Football Association of Chile). Marathon's proposal ultimately won out, securing the deal to dress the national team. This move represents a notable change in the team's commercial relationships and its visual identity on the international stage.

While the article does not detail the financial terms or specific advantages of the Marathon deal, it highlights that the ANFP received multiple formal offers. The transition to a new sponsor, particularly one from South America, suggests a strategic decision by the Chilean football federation to align with a brand that may offer different benefits or a closer regional connection as the team pursues qualification for the 2030 World Cup.